Arctic Fox Initiative - What is the Arctic Fox Initiative?
Find out more about the Arctic Fox Initiative and the organisations we will support in 2020. What is the Arctic Fox Initiative? It’s that time of year where we are pleased to be able to tell you a little bit more about the organisations selected by the Arctic Fox Initiative in 2020. There is no denying that it has been a more complicated year than we anticipated, which is why this year it’s more important than ever to focus on good causes that aim to protect the environment and inspire people to spend more time out in nature. The Arctic Fox Initiative is a fund that we annually award to several non-profit organisations with great ideas which need our collective support to realise. Why the Arctic Fox? If you are a regular on Foxtrail, or fluent in Swedish, then you probably can guess. Fjällräven means ‘arctic fox’ in Swedish. It’s not only our namesake, but we have been actively involved for years to protect this endangered species across the Nordic countries. For the last 100 years t