Arctic Fox Initiative - What is the Arctic Fox Initiative?

 Find out more about the Arctic Fox Initiative and the organisations we will support in 2020. What is the Arctic Fox Initiative? It’s that time of year where we are pleased to be able to tell you a little bit more about the organisations selected by the Arctic Fox Initiative in 2020. There is no denying that it has been a more complicated year than we anticipated, which is why this year it’s more important than ever to focus on good causes that aim to protect the environment and inspire people to spend more time out in nature.

 The Arctic Fox Initiative is a fund that we annually award to several non-profit organisations with great ideas which need our collective support to realise. Why the Arctic Fox? If you are a regular on Foxtrail, or fluent in Swedish, then you probably can guess. Fjällräven means ‘arctic fox’ in Swedish. It’s not only our namesake, but we have been actively involved for years to protect this endangered species across the Nordic countries. For the last 100 years the Arctic Fox has been on the brink of extinction, and successful mating in the wild has been dwindling. This is largely due to climate change, which also effects Lemming populations, the main food source for arctic foxes. At the turn of the century, there were only 50 arctic foxes living in the wild in Sweden, Norway and Finland. Due to conservation work, this number has now risen to 200 foxes in Sweden alone. Fjällräven co-sponsors a PhD position, with a contribution of €35.000 in 2020, at the University of Stockholm. 

This enables the University to study populations, and to support in creating feeding stations for the arctic foxes, to ensure numbers recover within their ‘Save the Arctic Fox’ program. But for us, the arctic fox has become more than just a conservation project, it is a symbol for our efforts to protect nature and support initiatives that have the same goal. 

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It is only fitting that we have expanded the original aim of the Arctic Fox Initiative to become a global effort, with applications received yearly from all over the world. Arctic Fox Conservation project with WWF Finland The Arctic Fox Initiative fund will support conservation work for arctic foxes in Finland with a sum of €40.000,- This will go towards establishing new, and maintaining, arctic fox feeding stations in the Finnish Lapland and training new volunteers to survey the population. This summer saw a record number of births, with pups being born in areas where foxes have not been seen for years. But support is needed urgently to give these pups a fighting chance of living until Spring.  Photographer: Naali Riistakamerassa, 2020Metsahallitus.

We, at Fjällräven, appreciate the work that goes into all of the applications that we receive and the huge effort made by the selected organisations to make great ideas a reality. We truly believe that together we can do more. In this spirit, we look forward to being able to work together with these organisations on their goals through the Arctic Fox Initiative this year.

At  Fjällräven you can also buy T-shirts, Outdoor Trousers, and Kanken & Water Resistant backpacks in the official store for Fjallraven backpack Singapore.